If you want your business to stand out in local search results, your Google Business Profile (GBP) is one of the most powerful tools available. It’s often the first thing potential customers see when they search for your business on Google Search or Maps.
Until recently, you couldn’t directly control whether social media icons (like Facebook, Instagram, LinkedIn, or YouTube) appeared on your profile. But now, Google allows you to manually add and manage your social media links—giving you greater control over how customers connect with your brand.
In this guide, we’ll walk you through how to add social media icons to your Google Business Profile in 2025, along with tips to make the most of this feature.
Why Add Social Media Links to Your Google Business Profile?
Here’s why linking your social profiles is a smart move:
✅ Boost visibility – Customers can quickly find your official social media pages.
✅ Build trust – Verified links increase brand credibility.
✅ Drive engagement – Encourage customers to follow, message, or interact on their favorite platform.
✅ Improve SEO signals – Consistency across platforms helps Google connect your online presence.
Supported Social Media Platforms (2025)
Currently, Google allows you to add one link per platform from the following:
Facebook | Instagram | LinkedIn | Pinterest | TikTok | X (Twitter) | YouTube
Step-by-Step: How to Add Social Media Icons to GBP
- Sign in to your Google Business Profile at business.google.com.
- Select your business location (if you manage more than one).
- Click Edit Profile.
- Go to the Contact section → scroll to Social profiles.
- Click the ✏️ pencil icon to add a new link.
- From the dropdown, choose a platform (e.g., Facebook, Instagram).
- Paste the correct URL to your social profile (e.g.,
https://www.instagram.com/yourbusiness). - To add more, click ➕ Add social profile and repeat.
- Click Save to confirm.
⏳ Tip: Your icons usually appear within minutes, but may take up to 24–72 hours to show.
How to Edit or Remove Links
- Edit a link → Go to Edit Profile → Contact → Social profiles, update the URL, and save.
- Remove a link → Click the 🗑️ trash icon next to the platform and save.
Pro Tips for Best Results
- 🌍 Check availability → This feature may not be live in every country yet.
- 🔗 Stay consistent → Use the same business name, phone, and website across all platforms.
- 🧾 Add schema markup → Use
sameAsstructured data on your website to reinforce your social profiles with Google. - 🕵️ Watch for auto-adds → Google may automatically pull in links; review and update if needed.
- 🚀 Boost engagement → Encourage customers to follow your pages, leave reviews, and interact through posts.
Final Thoughts
Adding social media icons to your Google Business Profile in 2025 is no longer optional—it’s a must. Customers expect to connect with businesses on their favorite platforms, and now you can guide them directly from Google Search and Maps.
Take a few minutes today to add your links, and you’ll strengthen your local presence, improve trust, and give customers more ways to engage with your brand.
